Website Design in Jordan: What Is Different About the Local Market?

We design websites for clients in Jordan and other Arab countries, and every time we notice that the details that convince a customer in Amman are not necessarily the ones that convince a customer in London or Dubai. Beautiful global templates are often designed for different browsing and buying habits, which is why many “nice” websites don’t deliver the expected results here.

In this article we collect what we have learned about the Jordanian market specifically: how customers browse, how they decide, what worries them, and how to build a website that handles all of this.

1. Mobile first, for real, not as a slogan

Most visits to Jordanian business websites come from phones, and in some industries such as home services, delivery and restaurants it is the overwhelming majority. That means the mobile version is the real website, and the desktop version is the secondary one.

In practice, we design every page in this order:

• A clear headline that says what you offer and where, fully visible without scrolling.
• Call and WhatsApp buttons fixed at the bottom or top of the screen.
• Compressed images that don’t eat the visitor’s data plan or delay loading.
• Short forms with few fields and a number keypad for the phone field.

All of this ties into website speed, which we cover in detail in the guide to website speed and Core Web Vitals.

2. WhatsApp is the main sales channel

In many industries in Jordan, customers prefer to send “Hello, how much?” on WhatsApp rather than fill a form or call. It isn’t laziness, it’s convenience: they can ask while at work, compare several providers, and keep the conversation.

So we design contact paths that start from WhatsApp:

• A WhatsApp button with a prefilled message naming the service or page the customer came from, so your team knows immediately what they want.
• Tracking WhatsApp clicks as conversions in Google Analytics and Google Ads, so you know which page and which campaign brings conversations.
• An important reminder: a WhatsApp button with no quick reply is worse than no button. Prepare quick replies and clear working hours.

3. Price: customers want to know

One of the questions we get most is “Should I put prices on the website?” In the Jordanian market the answer is usually: put something. Not necessarily a full price list, but a range, a “from” price, or examples. A customer who finds no hint of the price assumes it is high, or sends you and ten competitors the same question and picks whoever replies first.

We apply this to our own website: we state that website design starts from JOD 250, and explain the ranges in the cost guide. The result is that the enquiries we receive are more serious.

4. Payment: trust before the card

If you sell online, cash on delivery is still essential for a large share of customers, especially on their first order. But online payment is growing fast, and options such as cards through local payment gateways and instant transfers via CliQ have become familiar.

The rule: offer the options your customers use, and show them clearly before the checkout page, not only inside it. A customer who discovers at the last step that cash on delivery isn’t available often abandons the cart. More details in the guide to launching an online store in Jordan.

5. Language: clear Arabic, and sometimes English

Good Arabic content is relatively rare online compared with English, and that is an opportunity. A website in clear, well-organized Arabic outperforms many machine-translated sites. But watch three things:

• Simple Modern Standard Arabic on the main pages, with a touch closer to the customer’s language in buttons and headlines.
• Correct right-to-left layout: numbers, links, icons and menus must all work right to left without breaking.
• English when needed: if your customers are companies or foreigners, or you target the Gulf, a properly built English version adds value. See the guide to bilingual websites.

6. Local search and Google Maps

When someone searches “cleaning company in Amman” or “phone repair near me”, the map usually appears before the websites. Appearing there requires:

• A verified, complete Google Business Profile with photos, services and opening hours.
• Matching name, address and phone between your website, the profile and any directory.
• Service pages on your website that naturally mention the city or areas you serve.
• Local business structured data on the website.
• Real reviews, and replies to them.

7. The trust signals Jordanian customers look for

Before they call, customers want to be sure you are “real”. What reassures them?

• A clear Jordanian phone number and an address or area.
• Photos of real work, not stock photos from free image sites.
• Names of known clients or partners where possible.
• Official accreditations and certifications, such as our Google Partner status.
• Customer reviews with real names.
• An “About us” page with people, not just slogans.

8. Marketing starts with the website

Many businesses start advertising before the website is ready, then wonder why the cost per customer is high. The ad brings the visitor, but the website convinces them. A fast, clear website with suitable landing pages multiplies the value of every dinar you spend on Google Ads or Meta.

Summary: a quick checklist for your website in the Jordanian market

1. Does your website open in under three seconds on an average phone?
2. Are the WhatsApp and call buttons visible on every page?
3. Can the customer find a hint of the price?
4. Are payment and delivery options clear before checkout?
5. Is the language clear and the page direction correct?
6. Do you have a complete Google Business Profile?
7. Do you show real work and reviews?

If you answered “no” to more than two questions, your website is probably losing customers every day. Send us your website link for an honest opinion, or learn about our website design service in Jordan.